As a leading life insurer and provider of rehabilitation services to employers, health is a big part of what we do. We don’t just provide solutions to our clients, we are 100% committed to
focusing on mental health as part of our health and wellbeing programmes within our own organisation.
Mental health is a global issue and brands are getting more creative about increasing awareness around this important area of healthcare. Much of this is down to intelligent use of data, enabling
marketers to interrogate the numbers and understand where the barriers to communication lie, building a campaign that really works.