2010 Wellbeing Speech by Prime Minister David Cameron
25 November 2010
Prime Minister The Rt Hon David Cameron MP
Speech on Wellbeing
I am excited about this, because it’s one of those things you talk about in opposition, and say that this is something we ought to try and measure, get right, and understand, and people think ‘well, of course, you say these things in opposition, but when you get into government you’ll never actually do anything about it’. But here we are, and today the government is asking the Office of National Statistics to devise a new way of measuring wellbeing in Britain. And so from April next year, we’ll start measuring our progress as a country, not just by how our economy is growing, but by how our lives are improving; not just by our standard of living, but by our quality of life.